Semrush官网Comparison Shopping Service (CSS)
Publishers that place shopping ads on search engines. Customers who click these ads are sent directly to the retailer's website.
Direct Linking
Publishers that navigate the user from ‘search engine results' to the ‘advertiser's website' with absolutely no other interim stages.
Domain Parking
Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.
Linking via Landing Pages
Publishers that navigates the user from ‘search engine results' to the ‘advertiser's website' with at least one interim stage (usually a landing page).
Mobile Search
Publishers that run search advertising campaigns that navigate the user from ‘search engine results' on a mobile device (such as a smart phone) to the ‘advertiser's website'.
Social Search
Publishers that run search advertising campaigns which navigate the user from ‘social media websites' to the ‘advertiser's website'.